Write in the least possible words and just mention the keywords.
Mention the keywords in which you think the consumers will search for your product.
DO NOT use technical words. Write in 5-6 words about the main product(s) you deal with in layman terms.
For example, if you deal with spectacles then DON'T write "Optical products, acetate frames, CR39 lenses". Instead use simple words like "Spectacles, frames, lenses, contact lenses".
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